Want to know the benefits of SEO?
SEO is the process of optimizing your business website to increase organic traffic from the leading search engines. Every business needs to pay in search engine optimization. The leading search engines are Google, Yahoo, Bing and YouTube.
Here’s why, every business needs an effective digital marketing strategy.
1. There are people searching for your products or services on search engines
There are over billion people online. Most of the online activities start on search engines. There are 3.5 billion searches per day. There are many opportunities found for your business on search engines. One of the most important benefits of SEO is that people are using search engines daily.
2. SEO pulls-in quality traffic
Traffic generated on search engines is the high-grade traffic. Why? Because people are actually searching for the problem you can solve. You can actually “pull” traffic to your business. You don’t have to “push” out advertisements to convince people to buy. Search traffic is already keen in your services and products.
3. SEO traffic is more likely to convert
Traffic generated through SEO is more likely to convert than other sources of traffic. In fact, search traffic has the best transition rates. You are actually positioning your business, by positioning yourself on search engines to win more conversions.
4. SEO increases sales and leads
Search engine optimization is not a myth. You will increase your leads and sales if you offer a usable product or service.
However, you must invest in the best SEO strategy. With a best SEO campaign, your business will be on it’s way to higher conversions.
5. SEO can decrease your cost per acquisition
Another major benefit of SEO is that it is “totally free”. It is less expensive than advertising to build up customers. The only cost in SEO is the costs to hire the best SEO agency. You will need an SEO firm or agency to grow your website rankings, unless you have good experience in website coding and Google algorithms,.
6. SEO does not imply any paid advertising
You do not have to advertise if you have strong SEO. You can easily increase your website traffic without having to pay per click. An effective strategy can help you scale back your advertising dollars, and invest it in other efficient areas.
7. Top SEO rankings provides 24/7 promotion
SEO is 24/7. It does not sleep. Your rankings do not vanish overnight. You can increase your website traffic every day. Once your business ranks high in search engines, they will promote your business while you are sleeping.
8. SEO builds trust and credibility
People trust Google. They use it on daily bases to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 30% of search engine clicks are on the first organic listing.
9. SEO is a long-term strategy
SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the ranking too. Once you are placed in top positions on search engines, you rarely move down. The only reason this would change is due to the rising SEO competition or any changes in Google algorithm.